Sales and marketing are essential functions within a company because they drive revenue, build brand awareness, acquire and retain customers, facilitate market expansion, provide valuable feedback, and create competitive advantage. Without effective sales and marketing efforts, a company may struggle to survive and grow in today's competitive business landscape.
We have a comprehensive sales and marketing process . This process is designed to streamline our efforts, maximize efficiency, and drive sustainable growth. Below are the key stages of our sales and marketing process.
We’re as active in our markets, farmer fields, at agricultural shows, and with the channel partners as we are in quality lab, research farms and on our seed test beds. The markets are dynamic due to varied customer needs, topographies, weather patterns thus we intend to be right where you expect us to be – at the forefront of the industry.
So we keep a constant touch with our customers to understand what they are looking from our seed and we put our best efforts in the research & laboratory to turn these possible seed solutions wish-list into our product pipeline.
We have strong sales & marketing network across in India. Vachan seeds has well defined and structured sales network model.
It consists of 5 tier structures where company deals through C&F and Main Branch then further distribution through distributors, retailers and territory distribution. The farmer gets products and added services from above mentioned channels and direct coordination with sales team.
Vachan has a strong team of 100 plus passionate Employees and will increase every year on the basis of sales numbers, well trained sales person, who are based across India. We have 750 plus business partners across India.
A. Annual Crop Show: Annual crop show organized at Raipur (R&D station)to showcase +200 varieties from Vachan seeds product assortments. In this crop show, invited all the business partners, main KOLs (Key Opinion Leaders) across the nation and they have selected the hybrids for their geographies.
B. Regional Crop Shows: Same manner we organized regional crop shows at state wise and showcase regional varieties from Vachan seeds. In this crop show, we invited the all business partners, retailers and main KOLs (Key Opinion Leaders) across the region and they have selected the hybrids for their region basis.
C. Social Media Engagement: We provide comprehensive onboarding to ensure new customers are familiar with our products/services.
D. Business Partners Motivational Tours : We provide foreign as well as domestic tours to our business partners and retailers on the basis of business growth over in past years.
By implementing this structured sales and marketing process, we are confident in our ability to satisfied our farmer’s community and retain our customers
