Product development is the process of creating or improving a new product or service, including its design, testing, analyzing and release.

Product development helps to create new products or improve existing ones, which helps the company effectively meet consumer's needs. They use their skills in engineering, design and business to create products that meet production and market requirements.

To check the performance of all species new hybrids by segment wise -

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  In different geographical areas.
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  In different potential areas & hot spots.
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  Against the internal and external leading check hybrids.

Identify a market need: Identify the new product which are fulfilling the farmers needs and solve the problems by farmers feedback and market research.To provide the market information, future trends and market needs to R & D team.

Innovative Product: Innovation new product & bringing it to the market.

Build a roadmap : Identify markets, segments, product life cycle what are the needs of farmers, and develop the product which are solve the farmer problems.

Market Analysis: Analyzing the target market for the new product,including the size and potential of market,the competition, and any potential regulatory or legal issues that may raise.To identified the market gap and placed the right products as per market need.

Technical Analysis: To check the new product performance with competitors as well as internal hybrids.

Ongoing feedback: Collect farmers feedback to continue expansion and enhancement, keep growing the product roadmap and set new strategic goals for the product.